2008/03/06

The Green Guide Magazine



About Green Guide

We as a nation are ready to go green. We get it. The climate is changing and human activity is a major cause. If billions of people are going to live on the planet, natural resources need managing, and waste will be a major concern. And all around us are new technologies, products and practices that will soon replace the crude, energy-wasting, resource-depleting path we’ve been on.

If only everyone knew what those were.

That’s what the Green Guide is for—to find those new products and practices and share them with you. One of the most important ways to protect the planet is through consumer environmentalism: buying and using things—from the food you eat to the clothing you wear to the cars you drive—with an eye on the resources required to make them and the waste they will become.

As simple as (we hope) they sound, the tips and ideas you'll read about have a lot behind them. Each assertion we make about the potential hazards of products and practices has been documented in peer-reviewed scientific journals. Our writers and editors are painstaking in their research and are held to high standards by a separate team of fact-checkers. And we're working from a deep base of knowledge: The Green Guide has been writing about environmental consumer issues since it launched as a newsletter in 1994.

In creating the first-ever issue of Green Guide magazine, we've kept an eye on our own footprint. First, we offer an electronic version of the complete magazine, true to every page. In our printed magazines, the paper mixes post-consumer recycled paper with new pulp from wood certified by the Forest Stewardship Council, which holds foresters to rigorous standards. The inks are made without heavy metals. And the Green Guide, like National Geographic, is meant to be a keeper, a tool kit for going green.

Seth Bauer
Editorial Director

Aucun commentaire: