Clean Up Australia

Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin - a statistic the environmental organization found disturbing and wanted to act on.

DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.

The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.

Agency: DDB, Sydney

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